Credit Card Seduction

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This was my response to a sequential design brief set during second year at university.
I chose to make a TV ident/advert for a new television programme on Channel4.

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Concept of this project was based on the way how banks lure people into consumerism culture. Change of words and neon-light glow was made to mock well crafted wording and aesthetics of credit-card adverts and contracts.

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Most cards offer interest-free period, after this period ends APR gets charged on the debt. APR averages at 14.9%, but can go up as high as 25% and more. Therefore it is in the consumers interest to repay the card as quickly as possible if they want to escape falling into debt-slavery.

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Music: Twerk — Geeky Minimal Sausage Party

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